True Instinct

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True Instinct is for those with determination. A gentlemanly scent leads the way, while ever evolving into something new.

We believe that the ingredients should speak for themselves. All of our packaging is biodegradable and all of our ingredients have been sourced with the utmost respect. If purchasing more than one, we suggest keeping unopened products in the fridge or a cool, dark space. 

Curious what's inside? Scroll down to discover each ingredient, or click on “About Us” to see our philosophy. 

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High Quality Ingredients

We’ve chosen some of the world’s finest ingredients to craft the healthiest body products on the planet.

Mango Butter

Beeswax

Shea Butter

Jojoba Oil

Zeolite

Konjac

Magnesium Hydroxide

Bitter Orange Powder

Ozonated Olive Oil

Arrowroot

Tapioca Starch

Dead Sea Salt

Activated Carbon

B. Bifidum

L. Plantarum

L. Acidophilus

L. Rhamnosus

Black Spruce

Myrtle

Basil

Inula

Spearmint

Mango Butter

Our organic mango butter is the luxurious base for our deodorants. Expeller-pressed from mango seed kernels, lightened and filtered using clay refinement, then steam-deodorized. Offering a rich, velvety texture packed with fatty acids, vitamins, and antioxidants. This powerful ingredient creates a moisturizing barrier to protect your skin, supports its natural healing, and helps detoxify impurities. Mango butter is also known to defend against free radicals and soothe skin conditions like eczema.

Beeswax

We source high quality, organic beeswax that is low-temperature processed to preserve its natural properties. Rich in vitamin A and known for its nostalgic, subtly sweet scent, beeswax provides stability and long-lasting protection. It creates a natural barrier that shields skin from environmental pollutants, free radicals, and harmful microbes with its antimicrobial properties. Bees support the environment, and their presence has been linked to health benefits for those around them, making beeswax a remarkable gift from nature. 

Shea Butter

This shea butter is an organic ingredient that is expeller-pressed, lightened and filtered using clay refinement then steam-deodorized, to retain its exceptional properties. Rich in vitamins like A, E, and F, it is highly regarded for its moisturizing and antioxidant abilities. Packed with fatty acids, shea butter absorbs easily into the skin, providing deep hydration and helping to lock in moisture. Its anti-inflammatory and antimicrobial properties aid in reducing irritation while fighting harmful microbes. Shea butter promotes collagen production, cell regeneration, and healing, while protecting against free radicals and supporting the skin's natural recovery process.

Jojoba Oil

Our jojoba oil is organic and raw, derived from the beans of a desert shrub native to the USA. Cold expeller-pressed to preserve its natural properties, jojoba oil is highly valued for its molecular stability and its unique similarity to the body’s own natural oils, allowing it to absorb readily into the skin. Rich in oleic, eicosenoic, and erucic acids, with smaller amounts of stearic, palmitic, nervonic, and palmitoleic acids, it provides deep hydration and long-lasting moisture. Packed with antioxidants, jojoba oil helps reduce inflammation, fight free radical damage, and boost the immune system. Its anti-inflammatory and antiseptic properties also support the skin’s natural healing process, making it one of the best oils for moisturizing and skin repair.

Zeolite

Zeolite is a naturally occurring raw mineral celebrated for its powerful detoxifying properties. Highly absorbent, neutralizing odors, absorbing water, while also effectively drawing out heavy metals, toxins, and impurities, making it an ideal ingredient for promoting skin and body health. Zeolite is particularly beneficial in areas like the underarms, where lymph nodes play a key role in detoxification. Taken as an internal supplement for detox and chelation, its external application supports the body’s natural cleansing processes, offering a gentle yet effective way to purify and refresh.

Konjac

Water extracted from the root of organic konjac. We use this as a vital ingredient in our deodorants. Unlike mineral-based water-absorbing ingredients konjac powder binds with water to form a gel capable of holding up to 100 times its weight, effectively locking in moisture and preventing its release. Rich in protein, lipids, fatty acids, and vitamins A, B, C, D, and E, it also contains essential minerals like copper, zinc, and magnesium. This versatile ingredient not only absorbs moisture but also offers skin-nourishing benefits, making it a natural alternative to synthetic polymers in skincare.

Magnesium Hydroxide

Magnesium hydroxide is a key ingredient valued for its exceptional odor and water absorbent properties, making it a primary component in our formula. Derived from degassed seawater that is mixed with calcium hydroxide (heated limestone, mixed with water) and then dried, this natural source of magnesium is gentle on the skin while effectively neutralizing odors and controlling moisture. Known for its skin-friendly benefits, magnesium hydroxide offers a healthy solution for maintaining freshness and comfort.

Bitter Orange Powder

We use organic bitter orange powder primarily for balancing pH and its natural astringent properties. Rich in vitamin C, flavonoids, and antioxidants, it helps fight free radicals and prevent cell damage while promoting overall skin health. Containing protoalkaloids like synephrine, bitter orange powder supports improved circulation, skin toning, and detoxification. Its natural astringent and exfoliating properties brighten and rejuvenate the skin, while its anti-inflammatory and antimicrobial benefits can reduce irritation and protect against harmful microbes. This versatile ingredient is a powerhouse for maintaining healthy, radiant skin.

Ozonated Olive Oil

Ozonated olive oil is a unique ingredient made using 99.9% pure, medical-grade oxygen in a cold-ozone production process and bubbled through organic, cold-pressed extra virgin olive oil. The fresh scent it provides is reminiscent of the ocean, where ozone is naturally created as waves crash and release it into the air, contributing to the fresh smell you experience at the beach. Known for its powerful antimicrobial properties, it destroys odors and leaves you feeling refreshed. As one of the strongest antioxidants, ozone enhances cell regeneration and supports skin health, making it effective for soothing skin conditions like eczema. Once sold by famed inventor Nikola Tesla, ozonated olive oil is a remarkable blend of science and nature.

Arrowroot

Celebrated for its natural absorbent properties. The organic Arrowroot powder we source is effective in absorbing both moisture and odors, helping to maintain freshness. Rich in pantothenic acid, minerals, and essential fatty acids like omega-3 and omega-6, arrowroot powder not only supports skin health but also enhances the performance of our deodorant.

Tapioca Starch

Our organic tapioca starch is an ingredient derived from the tubers of the cassava plant. Known for its ability to absorb moisture and odors, it plays a key role in keeping our deodorant fresh and effective. In addition to its absorbent properties, tapioca starch enhances product consistency, aiding with a smooth and balanced application.

Dead Sea Salt

We source 100% pure Dead Sea harvested from the Southern Dead Sea in Israel. Renowned for its high mineral content, it offers powerful detoxifying and antimicrobial properties that cleanse and purify the skin. In our testing, we found that adding Dead Sea salt significantly improved the deodorant's ability to neutralize odors. Known for its anti-inflammatory benefits, Dead Sea salt is particularly effective in soothing skin conditions such as eczema, making it a natural choice for promoting skin health and renewal.

Activated Carbon

Our activated carbon, made from sustainably grown hardwoods, is a powerful ingredient that excels at trapping and neutralizing odor-causing molecules, ensuring a fresher scent throughout the day. With its ability to draw out toxins, impurities, and excess oils, it detoxifies the skin while keeping it clean and balanced. Activated Carbon also absorbs moisture, helping to keep the skin dry and preventing the growth of odor-causing bacteria. Gentle enough for sensitive skin, it won’t cause irritation and supports improved skin clarity by reducing clogged pores and ingrown hairs in the underarm area. 

B. Bifidum

Bifidobacterium bifidum is a powerful probiotic that strengthens the skin barrier by boosting ceramide production, locking in moisture, and protecting against environmental stressors. Supporting the skin’s ability to fight odor-causing bacteria, it balances the skin microbiome by restoring healthy bacteria, while reducing inflammation and irritation. Known for its calming properties, it soothes conditions like eczema, and sensitive skin while enhancing hydration. B. bifidum promotes healing, and protects against environmental damage by neutralizing free radicals, reducing UV and pollution stress. 

L. Plantarum

Lactobacillus plantarum supports a healthy skin microbiome and enhances overall skin health. This probiotic powerhouse helps balance good bacteria, reducing the growth of odor-causing bacteria. Known for its anti-inflammatory properties, it calms irritated or sensitive skin, making it especially beneficial for conditions like eczema. L. plantarum strengthens the skin’s protective barrier, improving hydration and shielding against free radicals. By promoting skin repair and reducing scarring, this ingredient not only boosts hydration but also ensures the skin remains resilient, and fresh.

L. Acidophilus

Lactobacillus acidophilus is a probiotic celebrated for its ability to regulate odor by promoting a healthy microbiome. Its anti-inflammatory properties calm irritated or sensitive skin, making it ideal for conditions like eczema. This probiotic strengthens the skin’s natural barrier, improving its ability to retain moisture and protect against environmental stressors. It also promotes skin healing, speeds up the repair of blemishes and scars, and boosts hydration.

L. Rhamnosus

Lactobacillus rhamnosus is a versatile probiotic that balances the skin microbiome, supporting good bacteria and preventing the growth of harmful microbes responsible for infections and odor. Known for its soothing properties, it calms irritation and inflammation, making it ideal for sensitive skin and conditions. By strengthening the skin barrier, L. rhamnosus enhances moisture retention and shields the skin from environmental stressors. Its ability to promote skin regeneration aids in healing minor damage. 

Black Spruce

Our organic black spruce essential oil is steam-distilled from the needles and twigs of Picea mariana, offering a luxurious scent that is both refreshing and deeply relaxing. Its crisp, woodsy aroma carries subtle earthy undertones, evoking a sense of calm and connection to nature. Known for its antimicrobial and anti-inflammatory properties, this essential oil supports skin health while its natural astringent qualities help balance oils and reduce sweating without clogging pores. The soothing fragrance can ease tension and promote relaxation, making it an indulgent addition to any routine.

Myrtle

This organic myrtle essential oil is steam-distilled from the leaves and twigs of Myrtus communis, a plant steeped in history as an emblem of love and unity. It exudes a soft, herbaceous aroma with subtle floral and citrusy nuances, gently easing tension, creating a soothing atmosphere. Renowned for its antimicrobial and anti-inflammatory properties, myrtle oil helps to tighten pores and reduce sweating with its astringent qualities. It also supports balanced sebum production, making it ideal for maintaining healthy, clear skin. Rich in antioxidants, it promotes wound healing and skin regeneration.

Basil

We source organic basil essential oil, steam-distilled from Ocimum bascilicum ct. estragole to capture its invigorating aroma. Its fresh, herbaceous scent is both uplifting and calming, bringing a sense of clarity and refreshment. With antimicrobial and anti-inflammatory benefits, basil oil helps purify the skin while reducing redness and irritation. Its astringent qualities promote balanced skin by supporting healthy circulation and minimizing excess oils, making it an ideal addition for promoting skin vitality and freshness.

Inula

Our organic inula essential oil is steam-distilled from flowering Inula graveolens to preserve its potent properties and refreshing aroma. With a clean, invigorating scent that uplifts the senses, it evokes feelings of clarity and renewal, like stepping into a sunlit meadow after rain. Inula oil is a powerful antimicrobial and anti-inflammatory ingredient. Its astringent qualities help balance and tone the skin. Promoting healing and soothing irritation, this versatile essential oil supports overall skin health, leaving it refreshed and revitalized.

Spearmint

We source organic spearmint essential oil from steam-distilled Mentha spicata for its vibrant and refreshing properties. Its crisp, invigorating aroma revitalizes the senses, imbuing our formulation with a balanced, refreshing quality that carries a subtle masculine edge. Spearmint oil offers antimicrobial and anti-inflammatory benefits, making it effective for soothing skin and supporting overall health. With its astringent qualities and ability to promote circulation, this essential oil leaves the skin feeling refreshed, toned, and rejuvenated.

We’ve chosen some of the world’s finest ingredients to craft the healthiest body products on the planet.